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  "documentTitle": "The State of Fashion Luxury",
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      "text": "Sharpen the core proposition; Renew focus on product excellence; Enhance experiences; Assess expansion opportunities",
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      "text": "Continue to invest resources in creating iconic products that will resonate with target clients. Renew the focus on craftsmanship through best-in-class sourcing and manufacturing practices. Invest in the longevity of the supply chain, through vertical integration, for example.",
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      "text": "Review exposure to different luxury categories and regions (within large groups). Define clear goals for category expansion to maximise client engagement while staying true to the brand. Allocate focus and resources to these new ventures without impacting the core business. Seek synergistic acquisitions to build resiliency and secure a competitive edge.",
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      "text": "Clarify the brand's differentiated value proposition. Align on priority clients to sharpen the brand's long-term strategy. Feed this strategy into assortment, communication, price architecture and customer experience.",
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      "text": "Develop unique \"money-can't-buy\" experiences, both in and outside of stores. Tailor experiences to customer profiles, targeting top spenders as well as other promising segments. Align experiences with the brand ethos rather than the latest trends. Uncover powerful customer insights with tech, AI and data solutions to better personalise customer journeys.",
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