{ "docId": "019dd923-5de0-76bd-a16a-5035606772fa", "docSlug": "499423190bd2a1a5", "documentTitle": "The State of Fashion Luxury", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 43, "pageCount": 53, "prevPage": 42, "nextPage": 44, "slideType": "client_example", "function": "illustrate_case", "density": "dense", "nDataPoints": 3, "notes": "Features a photo of Tina Edmundson, President of Luxury at Marriott International.", "elementsJson": [ "headline_text", "paragraph", "headshot" ], "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-5035606772fa/43", "deckHref": "/decks/019dd923-5de0-76bd-a16a-5035606772fa", "deckJsonHref": "/decks/019dd923-5de0-76bd-a16a-5035606772fa.json", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-5035606772fa#slide-43", "components": [ { "bbox": null, "kind": "callout", "text": "The hotel is no longer just a place to sleep, but an integral part of the experience.", "attrs": null, "subkind": null, "toolName": "Visual emphasis", "toolSlug": "visual-emphasis", "confidence": null, "componentId": "019dd952-2e34-7719-b4c1-d1d82b2c3965", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.5, "w": 0.35, "x": 0.6, "y": 0.1 }, "kind": "image", "text": "Tina Edmundson", "attrs": null, "subkind": "headshot", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "ce417629-1205-4762-af51-1ca524a29bb6", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.15, "w": 0.5, "x": 0.05, "y": 0.25 }, "kind": "paragraph", "text": "The post-pandemic travel boom may be on the wane, but in its wake it leaves a tourism market that has been utterly transformed. Tina Edmundson, president of luxury at Marriott International, explains how the hospitality giant is adapting its offerings to customers' rapidly evolving needs.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "413dc087-08fc-47cf-8dad-2ac8ebbf29c9", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.3, "w": 0.6, "x": 0.36, "y": 0.6 }, "kind": "paragraph", "text": "Nowhere is that truer than in the company's luxury division... Marriott is in the midst of a rapid expansion of its luxury properties, with committed plans as of the third quarter of 2024 to open an additional 245 luxury hotels in the coming years...", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "7a16f7c8-cd3f-475d-8f8c-35cbb04540cf", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.3, "w": 0.3, "x": 0.05, "y": 0.6 }, "kind": "paragraph", "text": "The travel industry has emerged as one of the big winners of the post-pandemic era... Marriott International, which puts its stamp on over 9,000 properties in 142 countries across its more than 30 brands, has been rapidly evolving its approach to hospitality to meet this new demand.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "8e700b91-15b3-47b7-94f7-6992631428bc", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.15, "w": 0.5, "x": 0.05, "y": 0.07 }, "kind": "title", "text": "Marriott International: Redefining Luxury Travel", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "8f7894c7-7e04-4640-8eef-69bcd3312bea", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [ { "name": "Story Moments", "slug": "story-moments", "agent": "Storyteller", "layer": "slide", "matchId": "4439e03f-78e2-4151-a3e3-686d313fdf18", "evidence": "The post-pandemic travel boom may be on the wane, but in its wake it leaves a tourism market that has been utterly transformed.", "confidence": 0.6 }, { "name": "Storytelling: audience calibration", "slug": "audience", "agent": "storyteller", "layer": "slide", "matchId": "260b1fe3-454a-43d5-ad78-150b7d9b1fe6", "evidence": "The travel industry has emerged as one of the big winners of the post-pandemic era... Marriott International, which puts its stamp on over 9,000 properties in 142 countries across its more than 30 brands.", "confidence": 0.7 } ], "frameworks": [], "arcBeats": [ { "to": 50, "from": 41, "beatId": "6b1e07b7-782a-4e3b-92fd-fe0535215e5e", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Impact & Next Steps", "beatSlug": "consultants-gambit-impact-next-steps", "evidence": "The report provides examples of companies that have successfully adapted to changing market conditions and offers guidance on next steps.", "position": 4, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "loops": [ { "to": 50, "from": 41, "name": "Jobs To Be Done", "slug": "53-jobs-to-be-done", "bestFor": "Product innovation, market entry, competitive positioning", "matchId": "be017af6-9410-4f0a-9f07-3073d22b2398", "evidence": "The report provides examples of companies that have successfully adapted to changing market conditions and offers guidance on next steps.", "position": 1, "objective": "Show how luxury companies can evolve their strategies to meet changing customer needs", "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit", "confidence": 0.7, "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }