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  "documentTitle": "The State of Fashion Luxury",
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      "text": "Brands can lean into money-can't-buy experiences to generate exclusivity for their top-spending clients.",
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      "text": "Among these customers, there is a shared feeling that they have “over-consumed” since the pandemic. UHNWIs also express excitement to spend more on other categories including home décor (-71 percent) and travel and hospitality (-64 percent).",
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      "text": "Offering top-spending customers and UHNWIs exclusive benefits and invitations to closed events fosters a sense of belonging. These experiences should align with a brand’s values and ethos.",
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      "text": "of HNWIs expect to shift part of their spend to experiential luxury and wellness",
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      "text": "In three to five years, I will spend more money on traveling and taking care of myself. I'll probably spend less on clothes and jewellery because I want memories that last. — Aspirational luxury shopper, US",
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      "text": "If I have to spend £10k, I'll do it on wellness or travel, no longer fashion — without hesitation. — HNWI, UK",
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      "text": "Source: McKinsey State of Luxury Interviews with UHNWI, HNWI and aspirational clients (US, France, China, Japan, South Korea, UAE)",
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      "text": "Mytheresa invited 30 of its top customers to designer Brunello Cucinelli's 70th birthday celebrations. Cartier extended invitations to its masquerade ball in Vienna. Max Mara hosted a dinner in the courtyard of Doge's Palace in Venice.",
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