{
  "docId": "019dd923-5de0-76bd-a16a-5035606772fa",
  "docSlug": "499423190bd2a1a5",
  "documentTitle": "The State of Fashion Luxury",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 37,
  "pageCount": 53,
  "prevPage": 36,
  "nextPage": 38,
  "slideType": "customer_journey",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 6,
  "notes": "Includes specific country insights for China, France, UAE, and Japan.",
  "elementsJson": [
    "headline_text",
    "big_number",
    "bullet_list",
    "paragraph",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a16a-5035606772fa/37",
  "deckHref": "/decks/019dd923-5de0-76bd-a16a-5035606772fa",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a16a-5035606772fa.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-5035606772fa#slide-37",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "25 percent of online customer conversations about luxury resale are linked to an appreciation for the uniqueness and history of secondhand and vintage luxury.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-2e34-7719-b4c4-e13848beda40",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.35,
        "y": 0.4
      },
      "kind": "list",
      "text": "Top cited deterrents: Authenticity concerns, Product quality, Difficult sales process, Limited supply",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "37338883-3a73-4120-84fd-614e45c7feea",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.35,
        "x": 0.05,
        "y": 0.4
      },
      "kind": "list",
      "text": "Top cited reasons: Quest for unique, hard-to-get pieces, Thrill of finding attractive deals, Appetite for more sustainable choices, Easy checkout flow",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6c11cb97-660c-4c3e-a405-094e2c927f37",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.15,
        "x": 0.08,
        "y": 0.25
      },
      "kind": "metric",
      "text": "1 in 3",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5d8e4d4a-b553-44d9-b9a2-a2b2ff8eb276",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.15,
        "x": 0.4,
        "y": 0.25
      },
      "kind": "metric",
      "text": "1 in 2",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c70aff9c-115f-4253-bf63-c0f83c83b58f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Resale adoption rate: 1 in 3",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-2e34-7719-b4c4-e7b42cf15d4f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.65,
        "y": 0.55
      },
      "kind": "paragraph",
      "text": "In countries like the UAE where there is a high level of scepticism around pre-owned luxury, there is positive sentiment from younger customers and expats sharing their experiences of buying affordable luxury through resale platforms.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "13cc6653-f9ee-434a-bb12-8a1903fdb9b2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.65,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "25 percent of online customer conversations about luxury resale are linked to an appreciation for the uniqueness and history of secondhand and vintage luxury. Another 24 percent is related to the affordability and accessibility of pre-owned luxury goods.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a69340f0-4a8d-4bb7-9b60-0d4ea237b05d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.65,
        "y": 0.42
      },
      "kind": "paragraph",
      "text": "Concerns still exist around authenticity and reliability in resale, however. 20 percent of conversations revolved around buyers seeking reliable platforms that can guarantee the authenticity of pre-owned luxury goods.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bd0f849e-b3a5-4af9-b7f9-dc406f9ac01f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Source: McKinsey State of Luxury Interviews with UHNWI, HNWI and aspirational clients (US, France, China, Japan, South Korea, UAE), of which selected conducted in collaboration with the Luxury Institute, Quilt.AI analysis for BoF Insights",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2992da90-9a60-48e8-a017-877aabfe3bf5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.6,
        "x": 0.05,
        "y": 0.6
      },
      "kind": "table",
      "text": "Regional insights for China, France, UAE, Japan",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d55ef1d0-ab34-472c-a88f-99180e36cfd5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.8,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "For value-minded luxury customers, unique pre-owned goods make for smart purchases",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9f0f6f31-92a0-459e-b8ba-92cc081f6204",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 40,
      "from": 32,
      "beatId": "0e5b37bc-9753-4ced-a6dc-a12a8d4b66e5",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "The report offers recommendations for luxury companies, including rethinking their target customer base and evolving their strategies.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 40,
      "from": 32,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "4fb02fc7-e14d-4da1-8ed0-ed5e5ac5877d",
      "evidence": "The report emphasizes the need for luxury companies to take bold risks and invest in critical areas to avoid falling behind.",
      "position": 0,
      "objective": "Highlight the consequences of not adapting to changing market conditions",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}