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  "documentTitle": "The State of Fashion Luxury",
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      "text": "80% of UHNWI clients highlight the desire to discover new, niche brands and mix/match. 37% of online discussions suggest that brands that prioritise exclusivity and quality are more likely to retain clients. 70% of clients surveyed express strong loyalty towards established brands.",
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      "text": "Some clients, especially HNWIs and those who are less vulnerable to financial difficulty, express a desire to find novelty and innovation and actively look for emerging and local designer brands. HNWIs pay attention to intrinsic product qualities, such as quality, design and craftsmanship. Clients (especially aspirational ones) tend to prioritise brands that hold their value over time. 25 percent of online discussions connect macroeconomic factors and related financial constraints (e.g. inflation and currency fluctuations) to a potential decline in brand loyalty.",
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      "text": "I look for inner quality — the finest craftsmanship and detail. I care less now about the 'premiumness' of the brand alone. — UHNWI, US",
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      "text": "I think my spending in fashion will decrease and I will prioritise quality, investing in durable, less trendy, and timeless pieces. — Aspirational luxury shopper, US",
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      "text": "I still go for big European brands, but I also am looking towards local or up-and-coming designers with unique designs. — UHNWI, China",
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      "text": "Source: McKinsey State of Luxury Interviews with UHNWI, HNWI and aspirational clients (US, France, China, Japan, South Korea, UAE), of which selected conducted in collaboration with the Luxury Institute, Quilt.AI analysis for BoF Insights",
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