{
  "docId": "019dd923-5de0-76bd-a16a-5035606772fa",
  "docSlug": "499423190bd2a1a5",
  "documentTitle": "The State of Fashion Luxury",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 28,
  "pageCount": 53,
  "prevPage": 27,
  "nextPage": 29,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "overcrowded",
  "nDataPoints": 15,
  "notes": "The slide uses a waterfall-style visualization to show growth contribution alongside market size and volume.",
  "elementsJson": [
    "headline_text",
    "data_table",
    "paragraph",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a16a-5035606772fa/28",
  "deckHref": "/decks/019dd923-5de0-76bd-a16a-5035606772fa",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a16a-5035606772fa.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-5035606772fa#slide-28",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Very important clients (or VICs) will be central to luxury brand growth in the coming years, as these ultra-high spenders are less impacted by slower market conditions than aspirational shoppers.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-2e34-7719-b4c0-08cbd0e07f8e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.6,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Global luxury personal goods and experiences market by customer segment",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5d5cabcf-d9d5-46ff-a367-1622323cb054",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Share of growth: 65-80%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-2e34-7719-b4c0-0f5a1a797f6c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.3,
        "x": 0.65,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "Very important clients (or VICs) will be central to luxury brand growth in the coming years, as these ultra-high spenders are less impacted by slower market conditions than aspirational shoppers.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0f9b94b5-a2dd-4a6a-b618-c368e13cddf6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.65,
        "y": 0.75
      },
      "kind": "paragraph",
      "text": "To capture growth in the years ahead, brands should continue to focus on the top-spending client segments, while also investing strategically in building relationships with aspirational and other spenders, who account for around 60 to 70 percent of total spend.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "709f239b-ebee-4938-b212-0715e9e105fe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.65,
        "y": 0.6
      },
      "kind": "paragraph",
      "text": "Concentrating on this smaller pool of potential clients means competition between brands vying for customers' attention will be high. Brands should differentiate their offerings as much as possible and create robust customer engagement engines.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7cd35713-3177-41f3-a89e-870bf15e05b8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.65,
        "y": 0.45
      },
      "kind": "paragraph",
      "text": "High spenders and above make up only 2 to 4 percent of the luxury client base but currently account for 30 to 40 percent of the market's spend and are projected to drive 65 to 80 percent of growth from 2023 to 2027.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "90efeb25-9764-4968-a083-c1cb2a1ef5db",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "a. Market values for luxury personal goods... Source: McKinsey State of Luxury analysis...",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0231f8ed-70cf-4de0-b81b-da05bc2f4ba4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.07
      },
      "kind": "title",
      "text": "Top-spending clients will create 65 to 80 percent of global market growth through to 2027",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2486e8d7-1ecf-477b-a95f-5bdc54ac33c2",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "8508b905-0433-4e86-8583-df864c05da69",
      "evidence": "Very important clients (or VICs) will be central to luxury brand growth in the coming years.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "market-segmentation-pyramid",
      "slug": null,
      "matchId": "ce388428-7a9a-4b61-9920-ad379abf1222",
      "evidence": "Segments customers by spend level to analyze growth contribution",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 31,
      "from": 26,
      "beatId": "a85b6a98-cd06-43e0-adb5-44b143e14a59",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "The report provides data and examples to support its claims, including market forecasts and case studies.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}