{
  "docId": "019dd923-5de0-76bd-a16a-5035606772fa",
  "docSlug": "499423190bd2a1a5",
  "documentTitle": "The State of Fashion Luxury",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 21,
  "pageCount": 53,
  "prevPage": 20,
  "nextPage": 22,
  "slideType": "industry_trends",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 12,
  "notes": "The chart uses a stacked bar format to show sentiment distribution (Worse, Same, Better) with net intent scores at the top.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "bar_chart_stacked",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a16a-5035606772fa/21",
  "deckHref": "/decks/019dd923-5de0-76bd-a16a-5035606772fa",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a16a-5035606772fa.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-5035606772fa#slide-21",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Several factors are driving increased pessimism among luxury executives for the year ahead.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-2e34-7719-b4c0-9f2cce36cb97",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.5,
        "x": 0.45,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Stacked bar chart showing sentiment (Worse, Same, Better) for 2023, 2024, 2025.",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fab9ed13-5063-4c2b-9fd9-3263e250d5d7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.35,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "list",
      "text": "Ongoing economic instability in China; Import tariffs; Aspirational shoppers toning down spend; Retail footprint deceleration; Prioritising cost efficiencies.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c5a04971-9f7e-4b29-b702-74147b79599b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Net intent: -22",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-2e34-7719-b4c0-a29d67221d62",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "a. Net intent calculated as the difference between the % of respondents who rated industry conditions next year as better and the % of respondents who rated them as worse. Source: BoF-McKinsey State of Fashion 2025 Executive Survey...",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0b49fef4-1164-441c-889f-10a492cb37fc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.8,
        "x": 0.05,
        "y": 0.07
      },
      "kind": "title",
      "text": "Luxury executives have a more pessimistic outlook on the industry than last year",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b646da47-232d-4d5a-ab9a-f5c0c9f13bc2",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chartjunk Elimination",
      "slug": "chartjunk-elimination",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "32db295e-43f0-4495-88a5-91e001207a72",
      "evidence": "Stacked bar chart showing sentiment (Worse, Same, Better) for 2023, 2024, 2025.",
      "confidence": 0.7
    },
    {
      "name": "Data Story Arc",
      "slug": "data-story-arc",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "50c11ba6-d919-4e7c-9f36-25c6da2c3e14",
      "evidence": "Several factors are driving increased pessimism among luxury executives for the year ahead.",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 25,
      "from": 20,
      "beatId": "d2d3ae15-64ca-4add-b972-1c6a1bd67b25",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "The report highlights the challenges facing the luxury industry, including a slowdown in growth and changing customer expectations.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}