{
  "docId": "019dd923-5de0-76bd-a16a-5035606772fa",
  "docSlug": "499423190bd2a1a5",
  "documentTitle": "The State of Fashion Luxury",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 19,
  "pageCount": 53,
  "prevPage": 18,
  "nextPage": 20,
  "slideType": "ceo_quote",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide is formatted as a Q&A interview transcript with a supporting image of a Prada-sponsored sailing vessel.",
  "elementsJson": [
    "paragraph",
    "photo",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a16a-5035606772fa/19",
  "deckHref": "/decks/019dd923-5de0-76bd-a16a-5035606772fa",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a16a-5035606772fa.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-5035606772fa#slide-19",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "We need to have very good ideas. We need to be quicker. We need to be different. We need to have a closer relationship with our counterparts.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-2e34-7719-b4bf-8284f66f36ac",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.015,
        "w": 0.21,
        "x": 0.732,
        "y": 0.143
      },
      "kind": "disclaimer",
      "text": "This interview has been edited and condensed.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bafcc00a-2f70-4c9c-bbd6-036331f36063",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.739,
        "w": 0.435,
        "x": 0.507,
        "y": 0.184
      },
      "kind": "image",
      "text": "Prada Luna Rossa sailing boat",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b1d1077a-6d38-420e-b7fd-855e0e29f4e8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.85,
        "w": 0.435,
        "x": 0.058,
        "y": 0.073
      },
      "kind": "paragraph",
      "text": "Interview transcript text discussing luxury market trends, experiential luxury, and competitive dynamics.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "342b8cf0-3d54-4d9d-bcb1-46d3cf6d0ac3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "The most important thing at whatever price you're selling is not to betray your core consumers. They always need to find your world comfortable for them.",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-2e34-7719-b4bf-876af80ee97f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.011,
        "w": 0.139,
        "x": 0.803,
        "y": 0.896
      },
      "kind": "source-note",
      "text": "Prada Luna Rossa. Shutterstock.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9754329e-2125-4c09-b450-00bfbae8977d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.018,
        "w": 0.148,
        "x": 0.058,
        "y": 0.028
      },
      "kind": "title",
      "text": "01. Market Backdrop",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "22e1a1d8-bf7b-41dd-a944-835fe4a0c9a9",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Authority Bias",
      "slug": "authority-bias",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "f5ac1ad8-43dd-4b2f-8ee2-8c5780276181",
      "evidence": "The most important thing at whatever price you're selling is not to betray your core consumers.",
      "confidence": 0.5
    },
    {
      "name": "CEO quote contradiction",
      "slug": "ceo-quote-contradiction",
      "agent": null,
      "layer": "slide",
      "matchId": "34458f55-c946-4386-ad55-c34a89e5ff8b",
      "evidence": "The most important thing at whatever price you're selling is not to betray your core consumers.",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}