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  "documentTitle": "The State of Fashion Luxury",
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      "text": "Megabrands that generate over €5 billion annually growing sales at 11 percent per year, outpacing the broader market at 5 percent from 2019 to 2023.",
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      "text": "Megabrand acceleration, Scaled-up operations, Omnichannel adoption, Rapid footprint expansion, Vertical integration",
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      "text": "Source: Bernstein “Retail escalation” 2023 report, press search",
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      "text": "In this period of rapid expansion, the industry experienced transformational changes",
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      "text": "MARKET BACKDROP: HOW THE INDUSTRY CHANGED",
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