{
  "docId": "019dd923-5de0-76bd-a16a-5035606772fa",
  "docSlug": "499423190bd2a1a5",
  "documentTitle": "The State of Fashion Luxury",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 12,
  "pageCount": 53,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 6,
  "notes": "The chart uses indexed data (2010 EP = 100) to compare economic profit performance across segments.",
  "elementsJson": [
    "headline_text",
    "bar_chart_stacked",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a16a-5035606772fa/12",
  "deckHref": "/decks/019dd923-5de0-76bd-a16a-5035606772fa",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a16a-5035606772fa.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-5035606772fa#slide-12",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "The luxury sector, including affordable luxury, benefitted from increased customer spending power as well as successful price elevation strategies, resulting in both higher revenues and higher margins.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-2e34-7719-b4bf-18909d91f804",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.55,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "chart",
      "text": "Fashion industry economic profit (EP) change, average EP for luxury and non-luxury indexed to total industry EP",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0f70b30f-2ae5-467e-be1f-50c923fc051e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Economic Profit: 2.6x",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-2e34-7719-b4bf-1ed17a12d432",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.3,
        "x": 0.65,
        "y": 0.3
      },
      "kind": "paragraph",
      "text": "The luxury sector, including affordable luxury, benefitted from increased customer spending power as well as successful price elevation strategies, resulting in both higher revenues and higher margins. Large players dominated, with the four biggest players (referred to as 'Super Winners' in The State of Fashion report: LVMH, Hermès, Richemont and Kering) representing the majority of the luxury industry's economic profit. These companies were able to secure higher prices while maintaining strong demand for their products. However, a slowdown emerged in 2024, raising questions about the long-term effectiveness of the strategies that drove luxury growth over the past five years.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4992eec6-6e4d-44a7-affb-403a430451fb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.05,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Source: McKinsey Global Fashion Index in The State of Fashion 2025",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1c46da05-f44e-44df-a740-0065368b0485",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.8,
        "x": 0.05,
        "y": 0.07
      },
      "kind": "title",
      "text": "Luxury's economic profit nearly tripled from 2019 to 2024, but a slowdown is here",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c6b04fdc-c434-4b2b-b888-a22d8f7a9b6b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 14,
      "from": 10,
      "beatId": "04d3475f-fc78-4076-ab57-8c0346a631ac",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Situation & Context",
      "beatSlug": "consultants-gambit-situation-context",
      "evidence": "The report provides an overview of the luxury industry's recent expansion and current trends.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}