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  "documentTitle": "What’s next for digital consumers",
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      "text": "Our analysis correlates improvements in digital services with consumers' expected usage—the number of consumers saying that they will increase their use of a digital channel after the pandemic, minus those who say that they will use it less.",
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      "text": "Innovation as a driving force. Industries that gained the most new digital consumers because of the COVID-19 pandemic may be most at risk of losing them once the pandemic ends...",
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      "text": "Source: McKinsey Global Digital Sentiment Insights survey",
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      "text": "Companies can help keep their customers who became digital adopters by innovating their digital services.",
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