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      "text": "On average, these consumers, at 42 years of age, were about three years younger and roughly 3 percent wealthier than other digital users.",
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      "text": "The new digital users. This survey also helps shed light on the newest digital consumers—people who engaged with at least one new digital channel in the six months preceding the survey. On average, these consumers, at 42 years of age, were about three years younger and roughly 3 percent wealthier than other digital users. These new digital consumers also make use of digital channels more frequently than their peers, while spending an average of about 4 percent more. The survey also indicates that the pandemic has done little to increase digital adoption among lower-income populations. This finding may concern executives and policy makers alike.",
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      "text": "Note: Numbers may not sum to 100%, because of rounding. ¹Digital users are respondents who used at least 1 digital service in the past 6 months. New digital users are respondents who used at least 1 digital service for the first time in the past 6 months. Source: McKinsey Global Digital Sentiment Insights survey",
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