{
  "docId": "019dd923-5de0-76bd-a16a-43c2b38605ce",
  "docSlug": "2c72c7822cd8637f",
  "documentTitle": "Outlook on the automotive software and electronics market through 2030",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 9,
  "pageCount": 11,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": "Includes author bios and a citation for the report.",
  "elementsJson": [
    "paragraph",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a16a-43c2b38605ce/9",
  "deckHref": "/decks/019dd923-5de0-76bd-a16a-43c2b38605ce",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a16a-43c2b38605ce.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-43c2b38605ce#slide-9",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "The future is here for automotive software and electronics. As the software-defined vehicle becomes reality, automotive companies across the value chain must act quickly and decisively to harness its potential.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-2e34-7719-b4b9-cc9154f772c4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.015,
        "w": 0.318,
        "x": 0.043,
        "y": 0.955
      },
      "kind": "disclaimer",
      "text": "Outlook on the automotive software and electronics market through 2030",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f8e929b6-14bf-4fc1-906a-226b2dac08d7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.135,
        "w": 0.295,
        "x": 0.352,
        "y": 0.319
      },
      "kind": "paragraph",
      "text": "E/E architecture. Automakers should also strengthen their software development capabilities by hiring and developing the right talent and building their competencies along the full technology stack. Breaking down silos and creating a cross-functional development organization can improve efficiency.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1d877505-8880-4ff2-9c4f-34c6296197c0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.055,
        "w": 0.295,
        "x": 0.661,
        "y": 0.466
      },
      "kind": "paragraph",
      "text": "Ondrej Burkacky is a senior partner in McKinsey's Munich office, where Michael Guggenheimer and Martin Kellner are associate partners; and Johannes Deichmann is a partner in the Stuttgart office.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "31977952-1f08-41ab-9b90-2f416d1dd8d5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.135,
        "w": 0.295,
        "x": 0.661,
        "y": 0.319
      },
      "kind": "paragraph",
      "text": "can gain a significant advantage by investing in software development and integration areas to capture a larger share of the growth. And similar to OEMs, tier-one suppliers will need to break down domain silos and encourage cross-functional collaboration.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9e390617-fd0b-459a-a946-3e504796781e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.135,
        "w": 0.295,
        "x": 0.043,
        "y": 0.493
      },
      "kind": "paragraph",
      "text": "Automotive OEMs must develop and refine their strategic perspective based on their resources, capabilities, and industry positions. In response to increasing per-vehicle hardware and software costs, OEMs can consider partnering with other OEMs to create economies of scale.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "af2907bf-958c-4d3d-abc0-2b7d9a65b1de",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.135,
        "w": 0.295,
        "x": 0.352,
        "y": 0.493
      },
      "kind": "paragraph",
      "text": "Tier-one suppliers will need to redefine their software and E/E strategy to respond to the new capabilities and sourcing decisions of OEMs. By positioning themselves as thought partners to OEMs, they can work in tandem to define the future E/E architecture.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f43e254c-e040-47c2-8e46-eeaf7ff54607",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.135,
        "w": 0.295,
        "x": 0.043,
        "y": 0.319
      },
      "kind": "paragraph",
      "text": "The future is here for automotive software and electronics. As the software-defined vehicle becomes reality, automotive companies across the value chain must act quickly and decisively to harness its potential.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f9088bd2-a209-4e4b-b6d0-80b659f6233c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.045,
        "w": 0.295,
        "x": 0.661,
        "y": 0.583
      },
      "kind": "source-note",
      "text": "2 For more information on strategic considerations for OEMs, tier-one suppliers, tier-two or component suppliers, and semiconductor players, see our previous report Automotive software and electronics 2030, McKinsey, July 2019.",
      "attrs": {
        "numbered": true
      },
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1c069b68-725c-4dca-a594-02aa6765dcef",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.035,
        "w": 0.181,
        "x": 0.043,
        "y": 0.058
      },
      "kind": "title",
      "text": "Conclusion",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "74c14a98-f058-46ef-8571-00d887c96b4a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 9,
      "from": 9,
      "beatId": "ac554cae-fc8f-4284-8269-cce7ef2dc1a9",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Conclusion",
      "beatSlug": "sparkline-new-bliss",
      "evidence": "The conclusion slide summarizes key takeaways.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}