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  "documentTitle": "Outlook on the automotive software and electronics market through 2030",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
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  "notes": "The chart illustrates the transition from Level 0/1 dominance to increased adoption of Levels 2, 3, and 4.",
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      "kind": "callout",
      "text": "By 2030, we estimate that 12 percent of vehicles will be equipped with Levels 3 and 4 AD capabilities, compared with only 1 percent in 2025.",
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      "kind": "chart",
      "text": "Vehicle sales by SAE level, % of vehicles",
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      "kind": "metric",
      "text": "Vehicle sales by SAE level: 12%",
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      "text": "The adoption of driver assistance systems and AD will be fueled by changing customer preferences; regulations that prioritize safety and allow higher levels of autonomous driving; and technology breakthroughs, such as the availability of high-performance computers, advanced software, or light detection and ranging (LiDAR) sensors (Exhibit 1). For example, we expect strong annual growth of up to 30 percent for Level 2 advanced driver assistance systems (ADAS) through 2025, largely driven by regulations that require new vehicles to have these sensors. By 2030, we estimate that 12 percent of vehicles will be equipped with Levels 3 and 4 AD capabilities, compared with only 1 percent in 2025.",
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      "kind": "source-note",
      "text": "Note: Figures may not sum to 100%, because of rounding. 1Society of Automotive Engineers. Source: McKinsey Center for Future Mobility Current Trajectory Scenario",
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      "kind": "title",
      "text": "Consumer demand will propel the rapid growth of autonomous-driving and advanced driver assistance systems (AD/ADAS) vehicle sales.",
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      "evidence": "Slide 4 presents data on consumer demand for AD/ADAS vehicle sales.",
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