{
  "docId": "019dd923-5de0-76bd-a16a-43c2b38605ce",
  "docSlug": "2c72c7822cd8637f",
  "documentTitle": "Outlook on the automotive software and electronics market through 2030",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 3,
  "pageCount": 11,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "appendix_methodology",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide describes the research process for the 'Outlook on the automotive software and electronics market through 2030' report.",
  "elementsJson": [
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a16a-43c2b38605ce/3",
  "deckHref": "/decks/019dd923-5de0-76bd-a16a-43c2b38605ce",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a16a-43c2b38605ce.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-43c2b38605ce#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.22,
        "w": 0.29,
        "x": 0.043,
        "y": 0.615
      },
      "kind": "list",
      "text": "software development, integration, verification, and validation\nelectronic control units (ECUs) and domain control units (DCUs)\nsensors\npower electronics\nother components (harnesses, controls, switches, and displays)",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "998336be-13b7-42e1-81b3-09d32bdb3267",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.29,
        "x": 0.661,
        "y": 0.337
      },
      "kind": "paragraph",
      "text": "with our last article. On the other hand, we have seen a clear acceleration in electrification since 2019. Many OEMs have announced a pure electric-vehicle portfolio after 2030, while governments are taking a more aggressive stance on climate regulation.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1443ac5a-bbc5-4fbd-977c-7b22ffd0394f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.29,
        "x": 0.352,
        "y": 0.337
      },
      "kind": "paragraph",
      "text": "At the highest level, these models (excluding software) calculate the size of markets by following the same logic. Market size is the product of the number (per vehicle) of a given component, its average selling price, and the number of vehicles produced in a year.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2945dfbf-7e98-4638-b26f-87a4e321ade1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.29,
        "x": 0.043,
        "y": 0.337
      },
      "kind": "paragraph",
      "text": "Closely linked qualitative and quantitative research generated the insights in this report. The qualitative insights include interviews with executives in the automotive sector, as well as the knowledge of experts from McKinsey's Automotive & Assembly Practice.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "79109050-32eb-479d-bc49-006469592cff",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.29,
        "x": 0.043,
        "y": 0.528
      },
      "kind": "paragraph",
      "text": "For our quantitative market insights, we built bottom-up market models for each of the core components in the automotive software and E/E market:",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8675a6c2-b810-41f9-8650-36f85cfa7f08",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.29,
        "x": 0.352,
        "y": 0.73
      },
      "kind": "paragraph",
      "text": "To compare our future outlook with more stable vehicle production, we have chosen 2019 as our market baseline, which was also the publication year of our last article.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e7c5302b-ffae-4305-8499-39c051cb3e07",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.24,
        "x": 0.043,
        "y": 0.125
      },
      "kind": "title",
      "text": "How we derived our insights",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fc5ecf07-8818-420f-b9ad-a1f473fb23ff",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "bottom-up-modeling",
      "slug": null,
      "matchId": "3dc994e3-b5de-4f05-b3e5-846dfefea4a1",
      "evidence": "The text explicitly mentions building bottom-up market models for core components.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}