{
  "docId": "019dd923-5de0-76bd-a16a-3daf99bdaba2",
  "docSlug": "d226a513f9a7a03c",
  "documentTitle": "The State of Fashion 2025",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 96,
  "pageCount": 154,
  "prevPage": 95,
  "nextPage": 97,
  "slideType": "ceo_quote",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 1,
  "notes": "The slide is formatted as a Q&A interview transcript.",
  "elementsJson": [
    "paragraph",
    "quote_block"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a16a-3daf99bdaba2/96",
  "deckHref": "/decks/019dd923-5de0-76bd-a16a-3daf99bdaba2",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a16a-3daf99bdaba2.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-3daf99bdaba2#slide-96",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "It is possible to create a luxurious experience online, but it's not a copycat of what the store can do. What we can do is understand what the customer wants from us.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-2e38-7248-a643-5a7b34c7533f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.11,
        "x": 0.83,
        "y": 0.95
      },
      "kind": "image",
      "text": "BoF McKinsey & Company",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "24e53bca-fa03-4cd3-8106-1fb92517b52f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.8,
        "w": 0.27,
        "x": 0.36,
        "y": 0.07
      },
      "kind": "paragraph",
      "text": "that's the time when you show that you're committed to the market... Are there any markets where you see emerging growth opportunities in luxury e-commerce? ... India ticks the box...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "23442e26-8831-4620-bd50-a778ab3ce66e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.27,
        "x": 0.66,
        "y": 0.65
      },
      "kind": "paragraph",
      "text": "I have a great quote from a customer. She said, 'I don't have the luxury to waste time.' ... You have to define luxury in the way the customer wants it.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "290466a5-fe8b-4ace-aa6c-22f88e58a299",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.27,
        "x": 0.66,
        "y": 0.07
      },
      "kind": "paragraph",
      "text": "E-commerce is often thought of as a channel for consumers to research products... It is possible to create a luxurious experience online, but it's not a copycat of what the store can do.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5ad99797-4ced-4760-89ec-f0ebc1ee20cb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.8,
        "w": 0.27,
        "x": 0.06,
        "y": 0.07
      },
      "kind": "paragraph",
      "text": "The luxury slowdown came swiftly this year and hit luxury e-commerce particularly hard... I don't expect a V-shaped recovery... will definitely pass the 30 percent threshold in the next couple of years.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8fc5fbb3-4e36-400e-9192-2a3e5e89ff22",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.2,
        "x": 0.74,
        "y": 0.35
      },
      "kind": "quote",
      "text": "It is possible to create a luxurious experience online, but it's not a copycat of what the store can do. What we can do is understand what the customer wants from us.",
      "attrs": null,
      "subkind": "pull-quote",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1e6acd22-ea50-408e-a9ec-b941ccfd68f6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.1,
        "x": 0.06,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "The State of Fashion 2025",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b638521a-ec8d-425a-9498-979464276954",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.1,
        "x": 0.06,
        "y": 0.03
      },
      "kind": "title",
      "text": "Fashion System",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ca8963a5-c864-4b58-9c06-354eaa70b6ed",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.12,
        "x": 0.82,
        "y": 0.03
      },
      "kind": "title",
      "text": "07. Marketplaces Disrupted",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aaee0cca-1209-4d2c-88e8-029a26cbf911",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 154,
      "from": 20,
      "beatId": "54b19f34-d2fb-4a44-bbd4-baec035a1a11",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution (Provide relief)",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "The document provides solutions and recommendations for fashion brands to address these challenges and succeed in 2025.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}