{
  "docId": "019dd923-5de0-76bd-a16a-3daf99bdaba2",
  "docSlug": "d226a513f9a7a03c",
  "documentTitle": "The State of Fashion 2025",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 90,
  "pageCount": 154,
  "prevPage": 89,
  "nextPage": 91,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 12,
  "notes": "The chart highlights the 'Covid-19 store closures' period as a catalyst for the initial surge and subsequent decline.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "line_chart",
    "kpi_table",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a16a-3daf99bdaba2/90",
  "deckHref": "/decks/019dd923-5de0-76bd-a16a-3daf99bdaba2",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a16a-3daf99bdaba2.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-3daf99bdaba2#slide-90",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "A few years ago, investors prioritised sales growth in e-commerce, but with rising capital costs, they are now focusing on profitability.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-2e38-7248-a642-9eb651424136",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.3,
        "x": 0.35,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Monthly average share price development, 2018 – Sep. 2024",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1d3f7eeb-90b5-46da-a2d0-41c426bbd087",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Share price growth: -98",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-2e38-7248-a642-a0006a094686",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.3,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "The “first wave” of pure online marketplaces... have led to sharp declines since 2021, with many trading below their 2018 levels.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d461f8ea-09c0-4170-a2a4-5cc1d5af8b6f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.05,
        "y": 0.88
      },
      "kind": "source-note",
      "text": "a. Monthly average starting January 2, 2018 and ending September 25, 2024 b. Global Fashion Group indexed to 2 July 2019 when listed Source: McKinsey Value Intelligence",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bc92fbde-f419-41bf-9d0e-cf189eb15b00",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.25,
        "x": 0.68,
        "y": 0.25
      },
      "kind": "table",
      "text": "Growth of monthly averages table for Boozt, Zalando, Alibaba, Boohoo, Asos, Global Fashion Group",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3516dc22-4e63-4c7c-acaf-00d4e8c684f6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.8,
        "x": 0.05,
        "y": 0.07
      },
      "kind": "title",
      "text": "The “first wave” of online marketplace players have struggled to sustain share price growth",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0afa06a8-fb8f-4b25-8178-9a9e58947b22",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 154,
      "from": 20,
      "beatId": "54b19f34-d2fb-4a44-bbd4-baec035a1a11",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution (Provide relief)",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "The document provides solutions and recommendations for fashion brands to address these challenges and succeed in 2025.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}