{ "docId": "019dd923-5de0-76bd-a16a-3daf99bdaba2", "docSlug": "d226a513f9a7a03c", "documentTitle": "The State of Fashion 2025", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 84, "pageCount": 154, "prevPage": 83, "nextPage": 85, "slideType": "ceo_quote", "function": "illustrate_case", "density": "overcrowded", "nDataPoints": 1, "notes": "The slide is formatted as a Q&A interview transcript with a pull-quote highlight.", "elementsJson": [ "paragraph", "quote_block" ], "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-3daf99bdaba2/84", "deckHref": "/decks/019dd923-5de0-76bd-a16a-3daf99bdaba2", "deckJsonHref": "/decks/019dd923-5de0-76bd-a16a-3daf99bdaba2.json", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-3daf99bdaba2#slide-84", "components": [ { "bbox": null, "kind": "callout", "text": "That's probably one of the biggest differentiators, but once you're in the store, it's the people. We have amazing people that love what they do.", "attrs": null, "subkind": null, "toolName": "Visual emphasis", "toolSlug": "visual-emphasis", "confidence": null, "componentId": "019dd952-2e38-7248-a642-713ad8713664", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.115, "w": 0.225, "x": 0.508, "y": 0.473 }, "kind": "paragraph", "text": "Our stores are our number one marketing vehicle, making sure we are where the foot traffic is, and where the eyeballs are. That's probably one of the biggest differentiators, but once you're in the store, it's the people.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "2a819392-4194-4976-b98f-cec840082527", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.115, "w": 0.225, "x": 0.283, "y": 0.073 }, "kind": "paragraph", "text": "The first thing to do is to connect and get a read. Once we're able to determine what the client is looking for, it starts off a relationship where the client then sees how beneficial it is to work with a style advisor.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "4d272565-88b2-42df-9597-030c86347693", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.115, "w": 0.225, "x": 0.058, "y": 0.173 }, "kind": "paragraph", "text": "Retailing today is a lot different than it was in 1984 when we opened our first store, but many things have stayed the same. Clients still want exceptional experiences. They want interesting and beautiful products that they can wear, that they can trust.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "6ca167b7-be69-4b2b-acc8-181a54864da2", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.145, "w": 0.225, "x": 0.058, "y": 0.573 }, "kind": "paragraph", "text": "How is Aritzia able to ensure a high level of customer service in its stores? We have a world-class training programme. We believe in servicing so it's not just about selling. It's about making sure that we make a connection with the customer.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "78fb494e-c789-41c9-95ca-d67e810a41ac", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.085, "w": 0.225, "x": 0.058, "y": 0.073 }, "kind": "paragraph", "text": "What's the role of retail at Aritzia? This is our 40th year in business, and we started out as a traditional retailer. If it could be in our blood, I feel like it's in our blood.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "8094cba6-be80-433e-95ef-440052e72a56", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.115, "w": 0.225, "x": 0.283, "y": 0.573 }, "kind": "paragraph", "text": "How does Aritzia approach visual merchandising and the power of in-store display? It's about presenting our product in any given season in a way that we think is appealing to the customer walking in.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "93977cd1-ca5a-421f-b62f-4db567d38aa5", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.115, "w": 0.225, "x": 0.508, "y": 0.073 }, "kind": "paragraph", "text": "What are other colourful components that go into crafting an in-store experience that people wouldn't necessarily think of? The biggest differentiator for us is our locations.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "c1a13b4b-ef23-4faf-813b-df38f1ae3873", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.115, "w": 0.225, "x": 0.058, "y": 0.303 }, "kind": "paragraph", "text": "The biggest change has been the store format. It went from roughly 1,500 square feet to around 10,000 square feet on average today, and we're looking forward to opening stores in the New York area that are even bigger than that.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "eda94c9d-89c9-413b-b614-1cdc16d62542", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.25, "w": 0.196, "x": 0.746, "y": 0.073 }, "kind": "quote", "text": "\"That's probably one of the biggest differentiators, but once you're in the store, it's the people. We have amazing people that love what they do.\"", "attrs": null, "subkind": "pull-quote", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "73eda7af-2fce-41d1-b008-07a6c3d6f144", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "quote", "text": "That's probably one of the biggest differentiators, but once you're in the store, it's the people. We have amazing people that love what they do.", "attrs": null, "subkind": null, "toolName": "Authority citation", "toolSlug": "authority-citation", "confidence": null, "componentId": "019dd952-2e38-7248-a642-74d519b79dff", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.015, "w": 0.105, "x": 0.058, "y": 0.028 }, "kind": "title", "text": "Fashion System", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "48dc3b84-53e1-4edf-93ea-495fea5ea2a6", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.015, "w": 0.129, "x": 0.813, "y": 0.028 }, "kind": "title", "text": "06. The Human Side of Sales", "attrs": null, "subkind": "subtitle", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "b5fcb65d-ebb4-40b6-8f7e-e9a32ef66c6d", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [ { "name": "CEO quote contradiction", "slug": "ceo-quote-contradiction", "agent": null, "layer": "slide", "matchId": "5866f299-d27f-42a5-9f4c-1a1e90a02af4", "evidence": "Retailing today is a lot different than it was in 1984 when we opened our first store, but many things have stayed the same. 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