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  "documentTitle": "The State of Fashion 2025",
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      "text": "Nordstrom: Associates can invite customers to receive “Style Board” emails where they can curate collections of products and still receive commission on those digital purchases.",
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      "text": "Frasers Group: Hosts a festival for its employees every year and holds monthly peer-nominated awards for “champions” across divisions, where winners receive public recognition plus double pay for that month.",
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      "text": "For any sort of incentive, the key performance indicators of staff success need to reflect new ways of working. Changes might include rewarding staff based on onboarding new loyalty members or driving omnichannel sales, such as digital sales ordered in store.",
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      "text": "Creating staff incentives that prioritise customer interactions and relationship-building can increase both sales and employee satisfaction. When incentives align with the parts of work employees deem meaningful, they can feel more fulfilled and appreciated.",
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