{ "docId": "019dd923-5de0-76bd-a16a-3daf99bdaba2", "docSlug": "d226a513f9a7a03c", "documentTitle": "The State of Fashion 2025", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 78, "pageCount": 154, "prevPage": 77, "nextPage": 79, "slideType": "key_messages", "function": "summarize", "density": "overcrowded", "nDataPoints": 4, "notes": "The slide uses a two-column layout to contrast staff training with technology implementation, followed by four specific company case studies.", "elementsJson": [ "headline_text", "paragraph", "callout_box" ], "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-3daf99bdaba2/78", "deckHref": "/decks/019dd923-5de0-76bd-a16a-3daf99bdaba2", "deckJsonHref": "/decks/019dd923-5de0-76bd-a16a-3daf99bdaba2.json", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-3daf99bdaba2#slide-78", "components": [ { "bbox": null, "kind": "callout", "text": "Upskilling and training store associates is the top priority for executives aiming to improve sales and customer engagement in stores in 2025.", "attrs": null, "subkind": null, "toolName": "Visual emphasis", "toolSlug": "visual-emphasis", "confidence": null, "componentId": "019dd952-2e38-7248-a643-0d2b2fa09f98", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.25, "w": 0.9, "x": 0.05, "y": 0.65 }, "kind": "list", "text": "Reiss: In 2024, Reiss partnered with AI-powered learning platform Thrive to boost employee development.\nKering: Kering's clienteling app, Luce, boosted average order value by 15-20%.\nAritzia: Aritzia's 'University' programme provided >80,000 hours of training.\nTarget: Target rolled out a generative AI-enabled tool to >2,000 stores.", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "a60fc986-1599-4787-9a3e-6a95e7ec91bc", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.3, "w": 0.4, "x": 0.05, "y": 0.3 }, "kind": "paragraph", "text": "Upskilling and training store associates is the top priority for executives aiming to improve sales and customer engagement in stores in 2025. Professional development of store associates has long been a priority for retailers, given the young and inexperienced workforce (more than 30 percent of all first jobs in the US are in retail). However, the focus on training is expected to increase in the year ahead. As staff turnover continues to rise, retailers will need to increase the speed and cost-efficiency of training. Formats like AI-powered training and micro-learning, where content is broken into small chunks, will play an increasingly important role. Training has a positive impact on employee satisfaction and retention. One large retailer that implemented college-level courses and skills certification found its employees were four times more likely to stay in their jobs.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "187e99ab-0217-49cf-88da-a7e60043009e", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.3, "w": 0.4, "x": 0.5, "y": 0.3 }, "kind": "paragraph", "text": "More than half of fashion executives agree that the use of digital tools to facilitate omnichannel sales will be a key priority in the year ahead. As store associates shift to focus more on customer interactions, it will be important to arm them with the tools and knowledge to meaningfully engage with customers. New customer relationship management (CRM) enabled technologies can help store associates get real-time information about the customer they are interacting with to make for a better store experience. Luxury and non-luxury brands alike have begun using technology to track engagement and connect with customers after they leave the store, while others are providing staff with data-backed, personalised customer recommendations for cross-sell and upsell opportunities in store.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "66c02c79-57ba-468b-9f82-23190b5bb8f5", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.1, "w": 0.9, "x": 0.05, "y": 0.07 }, "kind": "title", "text": "Upskilling staff and investing in tech support tools will enable better customer interactions", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "ab96f75e-05ce-4f7d-8b79-64c3ded0b5dc", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.03, "w": 0.4, "x": 0.5, "y": 0.25 }, "kind": "title", "text": "OPTIMISING CUSTOMER INTERACTIONS WITH TECH", "attrs": null, "subkind": "subtitle", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "7b198baa-0ae2-405f-a3bc-75fedc298c9a", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.03, "w": 0.4, "x": 0.05, "y": 0.25 }, "kind": "title", "text": "UPSKILLING STORE STAFF", "attrs": null, "subkind": "subtitle", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "cad5edba-3ffa-45a4-b882-3bab62e12eba", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 154, "from": 20, "beatId": "54b19f34-d2fb-4a44-bbd4-baec035a1a11", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Solution (Provide relief)", "beatSlug": "problem-agitate-solution-solution-provide-relief", "evidence": "The document provides solutions and recommendations for fashion brands to address these challenges and succeed in 2025.", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "loops": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }