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      "text": "Quince: Brands like Quince have been built on a “same, but cheaper” principle, producing replicas of luxury basics at affordable prices whilst maintaining quality. In 2023, Quince’s sales tripled, and the brand aims to triple sales again in 2024 to reach $1 billion.",
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      "text": "In a rebrand of what used to be regarded as taboo counterfeits, Gen-Z has popularised “dupes,” or duplicates of more expensive products. The phenomenon has grown beyond Gen-Z, however. Nearly one third of US adults say they intentionally bought a dupe of a premium or luxury product, and the #dupe hashtag on TikTok has nearly 6 billion views. Shoppers don’t just turn to dupes for one-off trends. Among UK shoppers, 11 percent say they buy a dupe at least once every few months. Half say they do so for the savings, but 17 percent consider dupes as great alternatives even if they could afford the original.",
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