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      "text": "In 2025, people aged 50 and older will drive 48 percent of incremental growth in global spending. In China, the number of people over 50 will grow 5 percentage points from 2020 to 2025 to reach 38 percent of the total population. Those aged 55 and over in the US accounted for 72 percent of the population’s wealth in 2024.",
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      "text": "Rethink the approach to traditional marketing segmentation, leveraging data insights to identify customer segments that share similar values. Assess the universal appeal of the product range, investing in technologies or materials that improve functionality or more versatile product designs with variations of core styles that appeal to different generations. Establish KPIs to ensure the long-term ROI of mature customers is considered across inter-generational marketing and channel strategies.",
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