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      "text": "50 percent of fashion executives see product discovery as the key use case for generative AI in 2025. 82 percent of customers want AI to assist in reducing the time they spend researching what to buy. The latest AI model of GPT-4o from OpenAI is 15 to 20 percent more accurate than its predecessors, exhibiting fewer hallucinations.",
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      "text": "Build AI foundations, identifying relevant tech partners and infrastructure for AI deployment whilst ensuring product content is optimised for AI search. Prioritise use cases with the highest value, applying a test-and-learn approach to consistently deliver accurate results and enhance customer experience before scaling. Implement guidelines for internal teams on the appropriate use and communication of AI, ensuring model output retains brand tone of voice and values.",
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