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  "documentTitle": "The State of Fashion 2025",
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      "text": "Brands are pulling out all the stops to capture millions of hyper-connected and trend-conscious Millennial and Gen-Z customers in India... [Indian] Gen-Zs are very, very conscious of global trends... Only 12 percent of fashion in India is bought online... There are 75 million Gen-Z customers [in India] and we have 16 million of them on our platform... more than 60 million monthly active users.",
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      "text": "Myntra's CEO Nandita Sinha is helping brands reach millions of India's young, aspirational and trend-conscious consumers with rising income levels. The mid-market fashion e-tailer is doubling down on creating influencer-led content, scaling its premium offerings and encouraging global brands to leverage the country's sourcing capabilities.",
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