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  "documentTitle": "The State of Fashion 2025",
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      "text": "Domestic brands grew their share versus international brands by 6 percentage points between 2013 and 2023.",
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      "text": "In the non-luxury segment, domestic brands have been taking share. Domestic brands grew their share versus international brands by 6 percentage points between 2013 and 2023. Even market leaders such as Uniqlo have recently cited challenges in China.",
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      "text": "In the luxury segment, consumer shifts are driving a slowdown. China luxury growth slowed to an estimated negative 3 percent from 12 percent in 2023. China's recent consumer and government condemnation of wealth flaunting is driving demand.",
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      "text": "Source: McKinsey Global Institute, expert interviews, McKinsey analysis, September 2024",
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