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      "text": "Fashion executives are increasingly positive about Asian growth prospects outside of China, especially in India and mature APAC markets (e.g. Japan and Korea), for which executives show 54 percentage point positive net sentiment.",
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      "text": "Fashion executives are increasingly positive about Asian growth prospects outside of China, especially in India and mature APAC markets (e.g. Japan and Korea), for which executives show 54 percentage point positive net sentiment. India's strong growth is rendering it a key global fashion market, particularly in the mid-market segment, which is expected to grow around 12 to 17 percent in 2025 compared to the projected low single-digit growth of the global fashion market. Japan's luxury market grew 25 to 30 percent in the first half of 2024, driven by ongoing currency weakness and a surge in tourism. Tourism spend is expected to grow from $36 billion in 2023 to nearly $100 billion in 2030.",
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      "text": "Increase localisation of the go-to-market model to resonate with local consumer preferences and cultural norms, catering to nuances in each Asian market. Build regional omnichannel capabilities in both owned and third-party channels to meet the growing demands of shoppers and their rising purchasing power.",
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      "text": "China's economic deceleration, changing consumer preferences and the return of international travel are making growth in the country highly challenging, leading international fashion brands to look to other Asian markets. India will be a focus, particularly for high-street players, while Japan's luxury boom is expected to continue into 2025, fuelled by strong international and domestic spend.",
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      "text": "KEY INSIGHTS vs EXECUTIVE PRIORITIES",
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      "text": "02. Asia's New Growth Engines",
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