{ "docId": "019dd923-5de0-76bd-a16a-3daf99bdaba2", "docSlug": "d226a513f9a7a03c", "documentTitle": "The State of Fashion 2025", "authorId": "McKinsey", "authorName": "McKinsey", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.333, "pageNumber": 2, "pageCount": 154, "prevPage": 1, "nextPage": 3, "slideType": "appendix", "function": "other", "density": "dense", "nDataPoints": 0, "notes": null, "elementsJson": [ "paragraph" ], "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-3daf99bdaba2/2", "deckHref": "/decks/019dd923-5de0-76bd-a16a-3daf99bdaba2", "deckJsonHref": "/decks/019dd923-5de0-76bd-a16a-3daf99bdaba2.json", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-3daf99bdaba2#slide-2", "components": [ { "bbox": { "h": 0.125, "w": 0.635, "x": 0.058, "y": 0.475 }, "kind": "paragraph", "text": "The wider BoF team has also played an instrumental role in creating this report — in particular, Nick Blunden, Sheena Butler-Young, Anushka Challawala, Cathaleen Chen, Niamh Coombes, Amanda Dargan, Jael Fowakes, Fred Galley, He Jia, Sarah Kent, Rawan Maki, Daniel-Yaw Miller, Malique Morris, Alex Negrescu, Anna Rawling, Darcey Sergison, Lillian Sesiguzel, Arunima Sharma, Arnika Thakur, Amy Vien, Amy Warren, Michelle Wiles, Josephine Wood and Robb Young.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "1e087895-8dd8-4654-a794-c4aa3ae2ade9", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.075, "w": 0.635, "x": 0.058, "y": 0.232 }, "kind": "paragraph", "text": "The authors would like to thank Lois Buck, Catarina Cawén, Rachel Sandri and Chloe Tait from McKinsey’s London and Boston offices for their critical roles in delivering this report. We would also like to thank Abhishek Goel for his significant contribution to the MGFI article again this year.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "2437d6d8-b7cb-492e-9f83-a922577e903f", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.125, "w": 0.635, "x": 0.058, "y": 0.328 }, "kind": "paragraph", "text": "A special thanks to all members of The Business of Fashion and the McKinsey communities for their contributions to the research and participation in the BoF-McKinsey State of Fashion 2025 Consumer Survey, especially the many industry experts who generously shared their perspectives during interviews. In particular, we would like to thank Carlos Casado, Michael Kliger, Patrice Louvet, Santiago Poveda, Joe Preston, Nandita Sinha, Nikhil Thukral, Illya Symonenko, Libby Wadle and Jennifer Wong.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "5594bcfe-b88e-4210-9bca-a242b7df6b7f", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.025, "w": 0.635, "x": 0.058, "y": 0.895 }, "kind": "paragraph", "text": "We’d also like to thank Marie Victoire de Bascher for the cover illustration.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "b44fc7d8-2fce-4b73-9a72-7dab76be5e74", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.25, "w": 0.635, "x": 0.058, "y": 0.622 }, "kind": "paragraph", "text": "We would like to thank the following McKinsey colleagues for their special contributions to the report creation and in-depth articles: Amine Abidi, Kari Alldredge, Sarah André, Ugo Apuzzo, Magdalena Balcerzak, Pamela Brown, Tiffany Burns, Inés Casanovas, Becca Coggins, Sandrine Devillard, Adarsh Dhingra, David Fuller, Antonio Gonzalo, Brian Gregg, Kenza Haddioui, Holger Harreis, Gerry Hough, Julian Hügl, Daniel Hui, Patricio Ibáñez, Nikola Jakic, Jonatan Janmark, Sajal Kohli, Franck Laizet, Nikolai Langguth, Ray Liu, Lucrezia Luti, Clarisse Magnin, Karl-Hendrik Magnus, Siddhant Malhotra, Apurva Misra, Alexandra Mondalek, Jessica Moulton, Olga Ostromecka, Gizem Ozcelik, Lauren Pak, Emily Reasor, Roger Roberts, Kelsey Robinson, Amaury Saint Olive, Carlos Sánchez Altable, Alice Scalco, Jennifer Schmidt, Alexander Silver, Sven Smit, Nadya Snezhkova, Marie Strawczynski, Rickard Ström, Wiktoria Szulcik, Corinne Teschner, Alexander Thiel, Martha Torres, Yasufumi Tozuka, Lei Xu, Bruce Xia, Chenan Xia, Liann Wu, Rebecca Zhang.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "fa32af3d-e2a0-42be-875b-8dd77255e7b5", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.035, "w": 0.325, "x": 0.058, "y": 0.075 }, "kind": "title", "text": "ACKNOWLEDGEMENTS", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "be07a912-63b7-43f3-bd42-ca807250f04b", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 9, "from": 1, "beatId": "6d1af82b-265c-4ce8-8a20-1fa50991ed94", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Problem (Identify pain)", "beatSlug": "problem-agitate-solution-problem-identify-pain", "evidence": "The document identifies challenges facing the fashion industry, such as uncertainty, low growth, and changing consumer behaviors.", "position": 0, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "loops": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }