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  "documentTitle": "The State of Fashion 2025",
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  "notes": "The chart uses a horizontal bar format to represent economic profit, with color coding for new entrants and luxury/affordable luxury players.",
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      "text": "LVMH drove just as much EP as the next two players combined.",
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      "text": "In the luxury segment, Moncler entered the list for the first time. LVMH hit record EP levels in 2023 and represented 22 percent of the industry's total value.\nIn sportswear, Deckers, parent of challenger brand Hoka, made its debut, while Nike and Lululemon dropped by one place each. JD Sports fell out of the top 20 for the first time since 2019.\nUS department store Dillard's dropped four spots and Macy's fell off the list. Meanwhile, Mexican department store El Puerto de Liverpool entered the list, becoming the first-ever Latin American company to be featured.",
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      "text": "The latest full-year 2023 list of Super Winners shows that luxury players drove most of the economic profit (EP) in 2023. LVMH drove just as much EP as the next two players combined. A reshuffling among sportswear brands and department stores brought new entrants to the list while ousting others.",
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      "text": "Source: McKinsey Global Fashion Index",
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