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      "text": "Set a \"dual mission\" to commit to sustainability initiatives while also addressing profitability. Consolidate and support suppliers by reaching \"critical mass\" volumes. Partner with leading traceability and impact-measurement providers.",
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      "text": "63 percent of brands are behind on their 2030 decarbonisation goals. Only 18 percent of fashion executives consider sustainability a top-three risk for growth in 2025, compared to 29 percent for 2024. Apparel consumption is projected to rise by 63 percent to 102 million tonnes by 2030.",
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      "text": "Fragmentation and complexity across the fashion value chain, coupled with consumer reluctance to pay for sustainable products, are inherent barriers to reaching sustainability goals. But with decarbonisation efforts falling short of targets and the climate crisis accelerating, inaction is not an option. The fashion sector must act collectively to drive impact.",
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