{
  "docId": "019dd923-5de0-76bd-a16a-3daf99bdaba2",
  "docSlug": "d226a513f9a7a03c",
  "documentTitle": "The State of Fashion 2025",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 112,
  "pageCount": 154,
  "prevPage": 111,
  "nextPage": 113,
  "slideType": "testimonial",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide is an interview excerpt from a BoF and McKinsey & Company report.",
  "elementsJson": [
    "photo",
    "quote_block",
    "paragraph",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a16a-3daf99bdaba2/112",
  "deckHref": "/decks/019dd923-5de0-76bd-a16a-3daf99bdaba2",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a16a-3daf99bdaba2.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-3daf99bdaba2#slide-112",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "That combination of us being a retailer and a great partner to our wholesalers is helping to fuel our rise.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-2e38-7248-a645-4a3d24c2716a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.48,
        "w": 0.658,
        "x": 0.058,
        "y": 0.07
      },
      "kind": "image",
      "text": "American rapper and New Balance ambassador Jack Harlow. New Balance.",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f26ad649-1f09-4914-a3b0-8b53b4bba25a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.32,
        "w": 0.26,
        "x": 0.058,
        "y": 0.6
      },
      "kind": "paragraph",
      "text": "How do you strike the right balance between direct sales and wholesale? We believe wholesale is a really important part of reaching the consumer. We pride ourselves on trying to be a good partner for our wholesale partners. We believe it's an integral part of our growth and the health of our brand and the health of the industry. At the same time, we also know that our focus on DTC allows us to present the brand in the best way, and we believe that combination is very powerful.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1b17a1cc-1427-44cc-88e8-ebd962c46094",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.32,
        "w": 0.35,
        "x": 0.33,
        "y": 0.6
      },
      "kind": "paragraph",
      "text": "This year has seen a big convergence between the sports and fashion industries. What's New Balance's approach now when evaluating who to partner with? The same as we approach any business relationship that we have: we're looking for individuals or companies that we believe share the same values as we do. I think the one thing that separates us from our competitors with our relationship with these athletes, or with someone in the fashion world, is the bespoke approach that we take. Our goal is to be a premium sports brand, and we want to make sure we align ourselves with partners that feel the same way. Then we take an individualised approach to not just the product development but the execution and how that comes to life. I think that combination has proven to be successful for us.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8c7dfefb-a5a1-4938-bb2f-4e85afc28877",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.28,
        "w": 0.22,
        "x": 0.73,
        "y": 0.075
      },
      "kind": "quote",
      "text": "That combination of us being a retailer and a great partner to our wholesalers is helping to fuel our rise.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f1bb4753-723e-44c7-853d-0f5a1c192eb0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "That combination of us being a retailer and a great partner to our wholesalers is helping to fuel our rise. — New Balance",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-2e38-7248-a645-4e4f8624563d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.17,
        "x": 0.508,
        "y": 0.91
      },
      "kind": "source-note",
      "text": "This interview has been edited and condensed.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1dc9837e-e182-4468-89f6-17b69ffbc44e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 154,
      "from": 20,
      "beatId": "54b19f34-d2fb-4a44-bbd4-baec035a1a11",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution (Provide relief)",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "The document provides solutions and recommendations for fashion brands to address these challenges and succeed in 2025.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}