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  "documentTitle": "The State of Fashion 2025",
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      "text": "I think authenticity is a really powerful element of a brand's DNA.",
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      "text": "British rapper and New Balance ambassador Dave. New Balance.",
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      "text": "There's an art and a science to it. There's a math equation you can do, and you also have to have a feel for the market. That is a combination of being able to have strong analytical teams [and] have people on your teams that understand the marketplace. I think that experience that we have within our marketplace management, whether it comes from merchandising or within the field, is a really important element.",
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      "text": "Looking back at our catalogue to see if there's anything that would resonate with what's happening in today's environment. Some of those you see brought forward, and others are still there because the teams are waiting for a moment that aligns with some of the trends taking place around the globe.",
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      "text": "Do you anticipate long-term interest in these retro styles? I think authenticity is a really powerful element of a brand's DNA. As younger consumers come into the category who are trying to understand a brand, where they came from, what made them be who they are, I think that's always going to be important. Now it can ebb and flow on what's in style from a silhouette standpoint, but I think authenticity is a key. That's a real differentiator that we have versus some of the other brands that are trying to challenge the two big brands.",
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      "text": "The sneaker market is more competitive today than ever before. How do you see this dynamic playing out? The marketplace has been disruptive for the past 15 years. For the first 10 of those, it was primarily around retail and the shift from consumers shopping solely in stores to shopping more online. Within our sector, because of the price points and because of the hands-on nature of the product, it allows for the opening of stores by brands. I think that combination of us being a retailer and a great partner to our wholesalers is helping to fuel our rise because we're able to present ourselves in the best way.",
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