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      "text": "The global fanbase for racket sports has grown to reach one billion, while Google searches for \"tennis\" have grown 75 to 80 percent since early 2024.",
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      "text": "Material and product innovations are crucial for brands to build credibility in sports categories. Fewer breakthrough innovations have emerged in recent years, with patent grants dropping 55 percent between the fourth quarter of 2021 and 2023. While Nike has faced scrutiny about its innovation stream from retailers, it is the most active in terms of patents, filing the most patents (182) in the global sports industry in the fourth quarter of 2023.",
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      "text": "Performance and athleisure brands are going deeper into each other's territories. For example, Alo Yoga, known for athleisure, yoga and training gear, launched its first performance-focused running shoe in 2024, while On is expanding into categories such as training and tennis, aiming to double its share of apparel sales in three to five years. Lululemon plans to double its men's business by 2026 compared to 2021, focusing on performance sports such as golf and tennis.",
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      "text": "a. US population over the age of 6. Source: SFIA \"Topline participation\" report 2024, McKinsey analysis",
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