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      "text": "Challengers have continued to see gains in their stock performance. Meanwhile, incumbents have seen a more negative development — except for Adidas, which regained momentum with the revival of its hit Samba sneaker.",
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      "text": "Challengers have continued to see gains in their stock performance. From January to the end of September 2024, Asics' share price jumped 168 percent, On's rose 91 percent and Hoka-parent Deckers' was up 38 percent.",
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      "text": "The battle to capture share of this market growth will intensify in 2025",
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