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  "documentTitle": "Tech highlights from 2022—in eight charts",
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      "text": "We learned that digital trust truly matters to consumers when we conducted our first global survey on the topic. For example, consumers actively seek out businesses that protect customer data—and many will take their business elsewhere when companies fail to do so.",
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      "text": "However, most companies aren't putting themselves in a position to live up to consumers' expectations. Less than a quarter of executives report that their organizations are actively mitigating a variety of digital risks across most of their organizations, such as those posed by AI models, data retention and quality, and lack of talent diversity. Companies should look to shore up their data ethics frameworks and practices, double down on cybersecurity, and de-risk AI by design, among other strategies, to ensure customer trust—and unlock a new vector of growth.",
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      "text": "Source: McKinsey Global Survey on Digital Trust, 3,073 consumers, May 2022",
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