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  "documentTitle": "US consumers send mixed signals in an uncertain economy",
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      "text": "A spending dichotomy has emerged, with consumers showing a willingness to splurge even while they're trading down.",
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      "text": "A spending dichotomy has emerged, with consumers showing a willingness to splurge even while they're trading down. Although inflation rates have increased over the past couple of years, respondents to our survey have shown a consistent willingness to treat themselves, with 40 percent saying they're eager to spend in the coming year. Younger and higher-income consumers, who also are the most optimistic about the economy, are more willing to open their wallets than other age or income groups. While 88 percent of Gen Z respondents are trading down, 64 percent of them are splurging. Gen Z and millennials show a particular willingness to splurge on fashion, with 61 percent of both age groups saying they intend to treat themselves by buying apparel, footwear, and accessories. Groceries and restaurants are popular splurge categories across all age groups.",
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      "text": "Source: McKinsey US Consumer Pulse Survey, Feb 24 to Mar 1, 2023, n = 3,973, sampled and weighted to match the US general population aged 18+",
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