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      "text": "1. Varies by industry, growth measured from 2005-2019\n2. Based on Survey of Innovators from McKinsey '2021 global report: The state of new-business building'; N=1,178\nSource: McKinsey 'The Growth Code'; McKinsey 'Introduction to the Eight Essentials of Innovation' 2019; McKinsey 'Growing beyond your core and into adjacencies'",
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