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      "text": "Strategy and portfolio: Despite best efforts, management views the world through the lens of current products, brands and business lines. Planning systems struggle with the volatility, return horizon, and pace of innovation.",
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      "text": "Distinctive value proposition: The “urgent” demands of the next quarter displace innovation - in both resource allocation and leadership mindshare. Ideas are not rooted or validated in truly valuable customer/member problems to solve.",
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      "text": "Launch and scale-up: Innovation processes often mandate success and don’t allow for learning early enough to surface and resolve key risks. Channels, assets, and capabilities are wired to deliver today’s business, not scale new ones.",
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      "text": "Mobilized org & culture: Incentives (financial and non-financial) do not reward risk taking. Required hard and soft skills are in short supply. Missed opportunities to use external partners.",
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