{
  "docId": "019dd923-5de0-76bd-a16a-27849622d104",
  "docSlug": "e204df763fdad625",
  "documentTitle": "Driving innovation at scale",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 16,
  "pageCount": 33,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "transition",
  "function": "transition",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "McKinsey & Company branding present.",
  "elementsJson": [
    "headline_text",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a16a-27849622d104/16",
  "deckHref": "/decks/019dd923-5de0-76bd-a16a-27849622d104",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a16a-27849622d104.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-27849622d104#slide-16",
  "components": [
    {
      "bbox": {
        "h": 0.7,
        "w": 0.4,
        "x": 0.55,
        "y": 0.2
      },
      "kind": "image",
      "text": "Swimmer flexing muscles",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6aa8f047-f00a-49d6-af26-5fadd32d720b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.35,
        "x": 0.04,
        "y": 0.3
      },
      "kind": "image",
      "text": "Diver in mid-air",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ea5f9c04-9a6a-45ff-af49-e8c07301078a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.45,
        "x": 0.04,
        "y": 0.08
      },
      "kind": "title",
      "text": "Moving from activities to outcomes",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "471de4f9-0c78-4e3e-af93-5ffbbfa228ff",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "c017e6eb-e46a-4630-972f-477386d0cb06",
      "evidence": "Visual progression from activity (diving) to outcome (strength/flexing).",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 18,
      "from": 15,
      "beatId": "bd3f46f9-efb7-44f9-ab1e-5499d4298b75",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "The deck presents a solution and an operating model",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}