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      "text": "1. The key to successful brainstorming is good preparation and a proper frame of mind.\n2. One more tip for handling a grumbler or rabble-rouser at a brainstorming session: Have the leader or moderator stand behind him, and even touch him on the shoulder occasionally.\n3. We invited all the relevant players into a large room to discuss options for change at the client. We asked them to tell us up front everything they didn't like about the program we had presented.\n4. This required some 'tough love' from our ED.\n5. Try these exercises to jazz up your own brainstorming sessions. You'll be impressed with the results.",
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      "text": "1. Not only do you have to come up with the \"right\" answer; you also have to sell that answer to your client.\n2. The simpler things are, the easier they are to understand.",
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