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      "text": "1. You cannot, under any circumstances, leave the room and turn off the lights without a permanent record of the outcome.\n2. The key to successful brainstorming is good preparation and a proper frame of mind.\n3. We invited all the relevant players into a large room to discuss options for change at the client. We asked them to tell us up front everything they didn't like about the program we had presented.\n4. The technique worked in two ways: It yielded some excellent ideas that we would not have otherwise come up with; and it helped a previously skeptical, if not outright hostile, management team buy into McKinsey's solution.",
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      "text": "8. Don't reinvent the wheel.\n9. Making your boss look good means two things. Firstly, it means doing your job to the best of your ability. Secondly, make sure your boss knows everything you know when she needs to know it.",
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