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      "text": "1. Problem solving isn't a thing you do at McKinsey; it's what you do at McKinsey.\n2. Facts are the bricks with which you will lay a path to your solution and build pillars to support it.\n3. MECE stands for 'mutually exclusive, collectively exhaustive.'\n4. You must not fear the facts. Hunt for them, use them, but don't fear them.\n5. It is impossible to do everything yourself all the time.\n6. Your right to use the work may be terminated if you fail to comply with these terms.\n7. Take your team's temperature. Talk to your teammates. Make sure they are happy with what they are doing.",
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      "text": "9. Look for outliers to jump-start your research: Use a computer to get a quick picture.\n10. Pluck the low-hanging fruit—seize those opportunities for easy wins, even before the overall problem has been solved.",
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