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      "text": "Effective note-taking is crucial during brainstorming sessions at McKinsey, where ideas can quickly fade if not recorded.",
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      "text": "Brainstorming Exercises\n\nGood preparation and mindset are essential for fruitful brainstorming. Here are a few exercises from McKinsey consultants:\n\nPost-it Exercise:\nParticipants write one idea per sticky note and share them with the leader, facilitating quick idea generation without immediate discussion.",
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      "text": "Get it Down on Paper\n\nEffective note-taking is crucial during brainstorming sessions at McKinsey, where ideas can quickly fade if not recorded. Teams use both high-tech whiteboards and low-tech flipcharts to maintain a permanent record of outcomes. After brainstorming, it is vital to transcribe and distribute notes to all members.",
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      "text": "Chapter 9 Summary : 9. BRAINSTORMING",
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