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      "text": "1. The more complex a chart becomes, the less effective it is at conveying information.\n2. Use charts as a means of getting your message across, not as an art project.\n3. The simpler things are, the easier they are to understand.\n4. If things are not under control, then you want your boss to know exactly what the problems are so she can apply her expertise as effectively as possible.\n5. For a successful team operation, you have to keep the information flowing.\n6. Make sure your message contains everything your audience needs to know.\n7. Remember the three keys to effective messaging: brevity, thoroughness and structure.\n8. You cannot be an effective consultant if you don't maintain confidentiality.",
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