{
  "docId": "019dd923-5de0-76bd-a16a-1b810cf8235a",
  "docSlug": "032c3d284406800d",
  "documentTitle": "A changing Fitness consumer",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 9,
  "pageCount": 45,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "peer_benchmark",
  "function": "compare_peers",
  "density": "balanced",
  "nDataPoints": 18,
  "notes": "The chart uses a grouped bar format to compare three demographic segments across six categories.",
  "elementsJson": [
    "headline_text",
    "bar_chart_grouped",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a16a-1b810cf8235a/9",
  "deckHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.65,
        "x": 0.3,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Prioritization by generation, % of respondents with very high priority",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "50e89a7b-b0b4-4db5-9152-8bb53d3b3b2b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.65,
        "x": 0.3,
        "y": 0.9
      },
      "kind": "disclaimer",
      "text": "1. How high of a priority do you place on the following attributes? Source: McKinsey Future of Wellness Survey, August 2023",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b45aaa85-9ed0-43b2-9f09-173656d7ea8e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.75,
        "y": 0.18
      },
      "kind": "legend",
      "text": "Overall, Gen-Z, Millennials",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "81e4f62d-897f-4ff7-a6da-c6a6a718c174",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Percentage of respondents with very high priority: 59%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-2e33-71c7-81b6-48f27aba9fca",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.25,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "title",
      "text": "Younger generations continue to prioritize their health and wellness more so than older generations",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9e852c9c-9cd6-4a6b-bbc9-9ac63f54b9a4",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 10,
      "from": 5,
      "beatId": "7eb41b98-bc9d-490f-bda9-53befb4cd3fe",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Need",
      "beatSlug": "monroes-sequence-need",
      "evidence": "The document highlights the need for health and wellness solutions",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 5,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "ca74fd6c-7f59-44ba-a8ae-73f86555c9b2",
      "evidence": "The document presents a clear logic chain of consumer priorities and trends",
      "position": 0,
      "objective": "What are the key priorities for consumers?",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}