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  "notes": "The chart highlights a gap between high consideration (grey bars) and actual repeat purchase (dark blue bars) across demographics.",
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      "text": "Source: McKinsey Future of Wellness Survey, July 2023",
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      "text": "Considered, but never purchased; Purchased, but not in the past 12 months; Purchased once in the past 12 months; Purchased more than once in the past 12 months",
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      "text": "G | In-person fitness show strong consideration among younger generations, but room to improve conversion and repeat purchase",
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