{
  "docId": "019dd923-5de0-76bd-a16a-1b810cf8235a",
  "docSlug": "032c3d284406800d",
  "documentTitle": "A changing Fitness consumer",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 42,
  "pageCount": 45,
  "prevPage": 41,
  "nextPage": 43,
  "slideType": "industry_trends",
  "function": "quantify_impact",
  "density": "overcrowded",
  "nDataPoints": 14,
  "notes": "Includes data from McKinsey Future of Wellness Survey, July 2023.",
  "elementsJson": [
    "headline_text",
    "bar_chart_grouped",
    "big_number",
    "paragraph",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a16a-1b810cf8235a/42",
  "deckHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a#slide-42",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "The increased prioritization of sleep is driven by the growing awareness of the importance of sleep and its impact on a range of health issues, the proliferation of electronic devices that has disrupted sleep patterns for many people, and the widespread usage of wearables that provide sleep insights",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-2e33-71c7-81bb-adc305963c89",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.42,
        "x": 0.17,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Wellness activity practiced in last year and intent to do much more going forward",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3a19fa87-d6ce-4a3a-afd7-32674d97a5cd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.05,
        "x": 0.67,
        "y": 0.25
      },
      "kind": "metric",
      "text": "#2",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "01e8a065-9a5c-4499-a0b9-c4c2e5d5a13e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.05,
        "x": 0.67,
        "y": 0.42
      },
      "kind": "metric",
      "text": "30%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "82c07abb-a128-478c-b7b5-328159984f12",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Consumer priority for sleep: 45%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-2e33-71c7-81bb-b001d52fd950",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.22,
        "x": 0.73,
        "y": 0.42
      },
      "kind": "paragraph",
      "text": "Share of consumers who spend more on sleep enhancing products vs. 1 year ago",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3181ebe5-1fd3-44d1-8735-7c48de4b6b9c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.28,
        "x": 0.67,
        "y": 0.62
      },
      "kind": "paragraph",
      "text": "The increased prioritization of sleep is driven by the growing awareness of the importance of sleep and its impact on a range of health issues, the proliferation of electronic devices that has disrupted sleep patterns for many people, and the widespread usage of wearables that provide sleep insights",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "808c7d90-f444-4457-8cff-f16973b23241",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.22,
        "x": 0.73,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "Highest health priority after overall health (with 45% of consumers who say sleep is a very high priority for them)",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9f37ea87-1736-4f42-9b29-a12628cdbf5e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.25,
        "x": 0.04,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: McKinsey Future of Wellness Survey, July 2023",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "87e06ed7-cf45-4999-812c-55b0db67296a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.55,
        "x": 0.04,
        "y": 0.04
      },
      "kind": "title",
      "text": "Sleep is the second highest priority for consumers, especially Gen Z",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8da87627-9112-4a10-9d5e-df9a4cc5930a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Before-After-Bridge",
      "slug": "before-after-bridge",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "dfd634c7-d165-4e7d-a2af-9a2e2439031f",
      "evidence": "The slide discusses the increased prioritization of sleep, which could be part of a before-after bridge.",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 45,
      "from": 21,
      "beatId": "34cedf25-d3e2-42db-8e11-0641449c45ed",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The document concludes with a call to action and future outlook",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}