{
  "docId": "019dd923-5de0-76bd-a16a-1b810cf8235a",
  "docSlug": "032c3d284406800d",
  "documentTitle": "A changing Fitness consumer",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 36,
  "pageCount": 45,
  "prevPage": 35,
  "nextPage": 37,
  "slideType": "market_landscape",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 8,
  "notes": "McKinsey & Company slide 36",
  "elementsJson": [
    "headline_text",
    "bar_chart_stacked",
    "bar_chart_horizontal",
    "bar_chart_horizontal",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a16a-1b810cf8235a/36",
  "deckHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a#slide-36",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.35,
        "x": 0.61,
        "y": 0.21
      },
      "kind": "chart",
      "text": "Top 3 reasons for weight management / loss, % of respondents",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9cf109fb-4e89-42e3-b200-932481ce16a3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.23,
        "x": 0.31,
        "y": 0.21
      },
      "kind": "chart",
      "text": "Target weight loss amount, % of respondents",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f34785a4-de72-48b8-b58d-725729f01a2d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.23,
        "x": 0.04,
        "y": 0.21
      },
      "kind": "chart",
      "text": "Consumers seeking to manage/lose weight, % of respondents",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b943649e-5dc9-4ddc-b04c-64db17bfc57a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Target weight loss amount: 58%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-2e33-71c7-81b9-207b50ffe1f2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.25,
        "x": 0.04,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "Source: McKinsey Future of Wellness Survey, August 2023",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "81b044f7-a870-4875-a1ca-81f5f86868bd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.92,
        "x": 0.04,
        "y": 0.03
      },
      "kind": "title",
      "text": "B | Over 50% of consumers seeking weight management solutions are hoping to lose 10+ pounds",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ae344e61-9dc0-464f-95a6-cd0db1e90416",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "f366760f-a611-41f7-84a0-fb7378f62df8",
      "evidence": "The slide has a clear action title: 'B | Over 50% of consumers seeking weight management solutions are hoping to lose 10+ pounds'.",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 45,
      "from": 21,
      "beatId": "34cedf25-d3e2-42db-8e11-0641449c45ed",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The document concludes with a call to action and future outlook",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}