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  "notes": "The chart shows a consistent trend where importance peaked in 2022 across all three categories (small scale, large scale, celebrities) and declined in 2023.",
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      "text": "15% of consumers (and 30-35% of Gen-Z and Millennials) indicate they are likely to buy a wellness brand or product posted by one of their favorite influencers / celebrities.",
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      "text": "15% of consumers (and 30-35% of Gen-Z and Millennials) indicate they are likely to buy a wellness brand or product posted by one of their favorite influencers / celebrities. There is no difference in purchase consideration by consumers between celebrity endorsement and celebration creation. Celebrity and influencers influence was highest on body-focused aesthetic procedures, cosmetic procedures, diet programs, and personal trainers.",
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