{
  "docId": "019dd923-5de0-76bd-a16a-1b810cf8235a",
  "docSlug": "032c3d284406800d",
  "documentTitle": "A changing Fitness consumer",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 30,
  "pageCount": 45,
  "prevPage": 29,
  "nextPage": 31,
  "slideType": "comparison_table",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 54,
  "notes": "The table uses a heatmap approach where positive values are blue and negative values are red, indicating relative influence.",
  "elementsJson": [
    "headline_text",
    "heatmap",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a16a-1b810cf8235a/30",
  "deckHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-1b810cf8235a#slide-30",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.92,
        "x": 0.04,
        "y": 0.88
      },
      "kind": "disclaimer",
      "text": "1. Which of the following influence your decision to purchase new products or brands for [PRODUCT / SERVICE]? 2. Sources are ranked by overall % of respondents T2B...",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b14ec3dc-eca2-4511-9d66-7f1f628b1c45",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "influence score",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-2e33-71c7-81b8-c317c0875f11",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.92,
        "x": 0.04,
        "y": 0.25
      },
      "kind": "table",
      "text": "Heatmap table showing influence sources vs product categories",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a66e3278-1284-47f0-8c1f-a83dc9df0b4d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.92,
        "x": 0.04,
        "y": 0.03
      },
      "kind": "title",
      "text": "In-store presence is key for OTC and Consumer Goods; doctor recommendations are best for devices, supplements, and services",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "57c6d7a0-cb87-43a7-8d2f-75de9abbc660",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Heatmap matrix",
      "slug": "heatmap-matrix",
      "agent": null,
      "layer": "slide",
      "matchId": "1aebb2f1-9f5e-45cf-9d84-d67148d59809",
      "evidence": "The slide features a heatmap table showing influence sources vs. product categories.",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 45,
      "from": 21,
      "beatId": "34cedf25-d3e2-42db-8e11-0641449c45ed",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The document concludes with a call to action and future outlook",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}