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  "documentTitle": "A changing Fitness consumer",
  "authorId": "McKinsey",
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      "kind": "disclaimer",
      "text": "1. Approximately how much money have you spent on each of the following in the past 12 months? Your best estimate is fine. 2. Among recent purchasers i.e. does not include purchase rate (% of respondents who have purchased) 3. How has your spend on each of the following changed compared to 1 year ago? Average across products 4. % respondents who purchase more minus % respondents who purchase less",
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      "kind": "legend",
      "text": "I spend a lot more now, I spend a little more now, I spend about the same, I spend a little less now, I spend a lot less now",
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      "text": "Avg annual spend per consumer: $367",
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      "text": "Product types, Avg annual spend per consumer, Change in spend vs. 1 year ago, Net change",
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      "kind": "title",
      "text": "In-person services represent highest spend items and continue to gain traction; supplements are smaller but gaining traction too",
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